Core jay king
It's a rainy Tuesday night in New York, and I'm languishing in the longest line I've ever stood in. It wraps around three blocks and takes more than an hour to get through. Leading toward Time Square's Palladium Theater, the line could be for a Drake concert, populated with trendy looking young adults. There are more men than women, but not by much. It's a party hosted by Doodles, an NFT brand known for its cartoon artwork. Once everyone's inside, Doodles' CEO announces Pharrell Williams as Doodles' new Chief Brand Ambassador, before treating the crowd to a surprise performance by The Chainsmokers. No expense was spared. Just one hour earlier, I was in a hotel lobby chatting with an NFT trader. He'd gotten into nonfungible tokens a few months ago. He'd already lost about $100,000. Welcome to NFT.NYC 2022, the biggest NFT convention on the planet. This year's convention, the fourth ever, took place from June 21 to 23, amid the biggest crypto market crash in years. It's a crucial time for the burgeoning industry, and not just because of crypto's collapse. We're in the gestation period of NFTs evolving from blockchain oddities to real-life entertainment brands. Events like NFT.NYC give "Web3" teams a chance to prove that NFT culture can produce more than scams and that legitimate companies creating real products can be built in this space.
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